Chapter meetings
ASA North Texas Chapter Meeting in Fall 2024
Multi-dimensional approach to pricing optimization
November 21 (Thursday), 2024, 6:30 - 8:30 pm, CST
RSVP
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Free of charge
Free parking and food will be provided
Participation in our chapter activities is not restricted to ASA members
Location
The chapter meeting will be held at Erik Jonsson Academic Center, Room 3.601 (JO 3.601), UT Dallas. It will also be live-streamed through Microsoft Teams via this link.
The parking permit is available upon request. Park in green parking spots. Click here to access the interactive UT Dallas campus map.
Abstract
Effective pricing strategies are essential for maximizing revenue and profitability. This presentation provides a framework to create pricing strategy with actionable insights for implementing effective pricing optimization strategies, ensuring businesses can stay ahead in a competitive landscape. It explores key dimensions of pricing optimization, including customer segmentation, market dynamics, product differentiation and brand perception, price-value ratio, and price sensitivity. By leveraging AI and Data Science, businesses can analyze vast amounts of data to predict optimal pricing in real-time and personalize offers. These advanced technologies enable the development of robust pricing frameworks that enhance competitiveness and drive growth. Additionally, understanding how customers perceive price fairness and value is crucial for setting prices that resonate with different market segments.
Agenda (Tentative)
6:30 - 7:00 pm: Check-in and boxed dinner
7:00 - 8:00 pm: Talk
8:00 - 8:30 pm: Social
About the Speaker
Manoj Chopra has a diverse and extensive work experience in strategic pricing and analytics. Manoj currently holds the position of Vice President Strategic Pricing at Cinemark. Prior to that, they worked at EssilorLuxottica as Vice President - Strategic Finance (Pricing) & Advanced Analytics, where they were responsible for pricing strategies and analytics.
Before joining EssilorLuxottica, Manoj Chopra served as Vice President - Strategic Pricing & Promotions Analytics at Michaels Stores, Inc. Here, they developed and implemented pricing optimization strategies to drive long-term profitable growth. Manoj also led the pricing team and introduced pricing science to maximize sales and gross margin.
Manoj Chopra gained experience in pricing and market strategies as Vice President, Pricing at Con-way, where they managed strategic pricing for a $2.8 billion revenue and implemented change management to improve profitability and increase market share.
Earlier in their career, Manoj Chopra held positions such as Director, Pricing and Demand Planning at RadioShack, Lead Analyst at FedEx Services, and Sr. Product Manager at i2 Technologies.
Manoj Chopra completed their executive education in Executive Leadership at Cornell University in the year 2010-2011. Additionally, they hold a Ph.D. in Industrial Engineering from Kansas State University, an M.S. in Industrial Engineering from the Asian Institute of Technology, and a B.E. in Industrial Engineering from the Indian Institute of Technology, Roorkee.